Why You Should Be Making An Experience Out Of ‘Waiting’

Throughout their lifetime, the average person spends five years waiting in lines and queues. More specifically, they are put on hold for a total of 43 days listening to the lovely, but oh so irritating, music whilst waiting on the phone. This isn’t exactly what you would call a ‘good Customer Experience’. Time to do something about it and alleviate …

How To Build A Scalable Product That Customers Want To Pay for

The name Tom Pennings probably doesn’t ring a bell, although that doesn’t take away the fact this entrepreneur has already accomplished some amazing things. Tom went to Silicon Valley for the first time in 1999, worked for Apple, and later founded his own start-up… from Belgium. Today, Pennings combines the advantages of Belgium with those of the USA and thus …